Privacy Policy for New River Wetlands
1. Introduction
At New River Wetlands (“we,” “us,” or “our”), we are committed to safeguarding the privacy and data protection rights of our users. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in accordance with applicable privacy and data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act (“CCPA”). By using the website newriverwetlands.com (the “Website”), you acknowledge your understanding of the practices described herein.
We are committed to processing personal information transparently, securely, and in a privacy-forward manner, respecting your individual rights and preferences.
2. Scope of This Policy and Data Controller
This Privacy Policy applies to the data processing activities carried out by New River Wetlands through our Website. New River Wetlands acts as the Data Controller for personal data processed through the Website. This means we determine the purposes and means of processing your personal data.
If you have any questions or concerns about how we process your personal information, please contact us at [email protected].
3. Categories of Data Processed
We collect and process the following categories of personal data:
a) Usage Data
Information about how you use our Website, including IP address, browser type, operation system, referring URLs, time and date of visits, and site navigation patterns.
b) Account Data
If you create an account or provide information through contact forms, we collect your name, email address, telephone number, physical address, and other identifiers necessary to manage your requests or account.
c) Profile Data
Information you provide regarding preferences, transactions, behavior on the Website, purchase history, and interests.
d) Communication Data
Records of any correspondence with us, such as support requests, feedback, or inquiries made via email or through the Website.
e) Technical Data
Device-identifying information, such as device type and configuration, geolocation (when explicitly permitted), operating system, network settings, and unique device identifiers.
f) Transaction Data
Payment and financial data (when purchases are made through the Website or integrated platforms), including billing and delivery information, order history, and payment confirmations.
g) Preference Data
Data you provide for marketing consents, subscription preferences, and your expressed interest in particular products or services.
4. Legal Bases for Processing
We rely on the following lawful bases to process your personal data:
– Consent: Where you have given clear affirmative permission (e.g., subscribing to a newsletter).
– Contractual Necessity: Where processing is necessary for the performance of a contract with you.
– Legal Obligation: Where we are required by law to process your information.
– Legitimate Interest: Where processing is necessary for our legitimate interests and those interests do not override your privacy rights (e.g., to maintain Website functionality and improve services).
5. Your Rights
Under applicable data protection laws, you have the following rights:
– Right of Access: To obtain a copy of your personal data.
– Right to Rectification: To request correction of inaccurate or incomplete information.
– Right to Erasure: To request deletion of your data where permitted by law.
– Right to Restriction: To restrict how we process your data under certain conditions.
– Right to Data Portability: To receive your information in a structured, commonly used, and machine-readable format and transmit it to another controller where technically feasible.
– Right to Object: To object to the processing of your personal data under legitimate interest or direct marketing grounds.
To exercise your rights, please email [email protected].
6. Security Measures
We use industry-standard security technologies and procedures to protect your data from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Key protections include:
– TLS/SSL encryption for data transmission
– Role-based access controls and user authentication
– Regular data backups and secured storage infrastructure
– Ongoing employee training in data protection and security procedures
While we employ strong safeguards, no system is impenetrable. We encourage you to take adequate precautions when sharing information online.
7. International Transfers
Your data may be transferred and processed outside your jurisdiction, including to countries not deemed to provide the same level of data protection as your home country. In such cases, we use approved mechanisms including the use of Standard Contractual Clauses and adherence to recognized compliance frameworks to ensure appropriate safeguards are in place.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected:
– Usage and Technical Data: Up to 12 months
– Account and Profile Data: Duration of your account + 24 months
– Communication Data: 36 months from the date of last contact
– Transaction Data: Up to 7 years for compliance with financial regulations
– Preference Data: Until consent is withdrawn or after 24 months of inactivity
Data may be retained longer if required by law or to defend a legal claim.
9. Cookie Policy
We use cookies and similar tracking technologies to improve user experience and Website performance. Cookies may be classified as:
– Essential Cookies: Necessary for core site functionality, including security and session management.
– Functional Cookies: Enhance user preferences and usability, such as remembering your selections and language choices.
– Analytics Cookies: Collect aggregated information to understand how visitors interact with the Website.
– Performance Cookies: Measure technical performance, detect errors, and enhance responsiveness.
10. Cookie Management and Compliance
You can manage your cookie preferences through our cookie consent banner on our Website. Your preferences can be changed at any time. Additionally, you can control cookie settings through your browser. We honor Do Not Track (DNT) signals and comply with GDPR and CCPA requirements regarding consent and disclosure.
For California residents, you have the right to request that we do not “sell” your personal information. We do not sell your data in the conventional sense, but you may contact us at [email protected] if you require clarification or to submit a data access request.
11. Children’s Privacy
This Website is not intended for use by children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected] so that we may delete such information.
12. Policy Updates and Notifications
This Privacy Policy may be amended from time to time to reflect changes in legal requirements or our data processing activities. We will notify users through the Website of any material changes to this policy. Continued use of the Website after such changes constitutes your acceptance of the revised policy.
13. Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:
Email: [email protected]
Website: https://www.newriverwetlands.com
We are committed to ensuring your privacy and complying with applicable data protection laws and best practices. Please reach out if you need assistance or further information concerning your data rights.